Samsung UE98DU9072UXXH 98" 4K Smart TV best price

This 98-inch Samsung LED TV brings cinema-scale viewing to your living room without breaking the bank. At nearly a metre wide, it's a genuine statement piece that transforms how you watch—and the 4K resolution with HDR support means you'll see every detail worth seeing, whether you're streaming films or gaming.

Giant screen, smart performance, genuine value

• 98-inch flat display in stunning 4K Ultra HD (3840 × 2160 pixels) with HDR for richer colours and contrast
• 100 Hz refresh rate keeps motion smooth across sports, gaming and fast-paced content
• Tizen smart platform built in, with Wi-Fi and Bluetooth for easy streaming and device control
• LED panel technology delivers bright, reliable picture quality across the full screen

Perfect if you've got the wall space and want a TV that genuinely feels like an upgrade. Ideal for households that treat their living room as the main entertainment hub.